Vidal Sassoon knows exactly what they want in a commercial. This can be a blessing and a challenge. These commercials were a tall order with quick deadlines, complicated effects and our need to always out do the last commercial. While I edited a quick cut from pencil drawings I started to think about what movies had similar effects like the Matrix and the “Infinite Zoom” opening scene from Limitless.
One scene allowed the camera to fly through row after row of Vidal Sassoon products. It became very taxing on the computer. What I enjoyed doing was continuing to rethink how this effect could be done until it was broken out and no problem for the computer. The reason why I continued to work on this was so I could deconstruct the principles and make it as simple as possible, not necessarily easier. Once all the pieces had been broken out then I could show anyone in the company how it was done and those principles could be used on other commercials without creating an effect that looked the same.
Here is a little more info on Vidal Sassoon:
In 1963, Vidal Sassoon transformed global fashion and beauty with an approach that not only liberated women’s hair, but also their lives. Establishing himself in the US in 1965, he opened the first chain of worldwide hairstyling salons, complemented by a line of hair-treatment products that became an international brand. Fifty years later and grounded in Sassoon’s desire for “everybody to have good hair,” P&G Beauty & Grooming is making salon genius available to all.
Now owned by Proctor and Gamble, the company’s classic television commercials featured the popular tag line, “If you don’t look good, we don’t look good.”