Splenda

Splenda TV Commercial, Spenda Makes the Moment Yours from ImageAlt on Vimeo.

Splenda Blissful Pause

Splenda “Blissful Pause” previsualization

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Earlier still with original window and photos.

This particular Splenda commercial was fun to work on because of the locations and general feel. A few years earlier, Unilever used a successful Facebook campaign to find out what people enjoyed using Spenda for, morning coffee was high on the list. This is the best example of telling your customers about the benefits instead of features. We could have shouted how this works with your low carb diet. Instead the simple idea of sweetening up your day and enjoying what you have made a more lasting impression.

I originally had one storyboard still in this post but really my favorite part of this commercial is the Delightful Discovery. There is just something about the all those little details that makes it work. I remember drawing a window in Photoshop, you can see it in the still, for the previsualization and then changing it to a window for the final commercial, an elegant double French Casement. When I watch this commercial that is all I can think of. I originally had too many photos of children by the books, then blurred them out and finally removed them all together. This is about her enjoying the quiet. I often have a hard time believing a room with no personal pictures. I have some that I have used on set often, one is of my grandmother on her 65th birthday and the others are an assortment of baby pictures.

Here is a little more info:

Splenda is a sucralose-based artificial sweetener derived from sugar,owned by the British company Tate & Lyle and American company Johnson & Johnson. Sucralose was discovered by Tate & Lyle and researchers at Queen Elizabeth College, University of London, in 1976. Tate & Lyle subsequently developed sucralose-based Splenda products in partnership with Johnson & Johnson subsidiary McNeil Nutritionals LLC. Since its approval by the United States government in 1998 and introduction there in 1999, sucralose has overtaken Equal in the $1.5-billion artificial sweetener market, holding a 62% market share.

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