Resume

Shawn Amaro
San Mateo CA 94403
Email Me
Download – Resume
Download Shawn Amaro – Creative Portfolio Please request UX/UI here.


PROFILE
Art Director for hire who turns good ideas into great results. My understanding of technology, people and narrative is a throughline for every venture. I tell a dynamic story in a single image or at 60 frames per second, creating content across print, video, web, mobile and social media. Special focus on brand identity, motion graphic design and project management. Experience working with a diverse range of clients, from independent productions to Fortune 500 companies.

CAREER HIGHLIGHTS
Gained repeat business from 5 companies with advertising budgets over a billion dollars.

Worked with multiple agencies in Forbes’ top ten.
Team member with quickest ever commercial turnaround for Napoleon Group.
Co-founder of Magnet: Digital Media Engine, a collective dedicated to generating new media from inspiration to exhibition. Produced award winning short films and a monthly showcase of shorts by new filmmakers.

PROFESSIONAL EXPERIENCE
ART DIRECTOR / MOTION GRAPHICS
IMAGEALT
San Francisco, CA & New York, NY & 

1999-Present

  • Develop strategic marketing direction for national brand growth and  expansion through traditional and  custom programs. Create and pitch solutions to satisfy client needs as well as the company’s objectives. Worked on over 70 broadcast commercials in one year.
  • Write scripts, storyboard, create custom motion graphics and follow projects through conception to final distribution.
  • Managing multiple teams simultaneously, setting team goals with experience in hiring process and overseeing performance reviews.
  • Develop instructional materials for staff members, train new employees and institute a resource library.
  • Assigned to dissatisfied accounts as a problem-solver because of my knowledge and patience.
  • Clients include : ABC, Adobe, Advil, AMD, Blue Man Group, Bounty, Burger King, David & Goliath, Disney, Emmy Awards, Fisher Price, Funny or Die, GAP, Genentech, I Can’t Believe It’s Not Butter, Intel, Kaplan Thaler, Ketchum, Logitech, Magnet Theater, Metro PCS, Mimoco, Mother, Motrin, Napoleon Group, Ogilvy & Mather, Pitch, Scholastic, Splenda, The Spotlight, Tylenol, Unilever, Upright Citizens Brigade, Vidal Sassoon, Zyrtec and various independent productions.

MULTIMEDIA ACCOUNT EXECUTIVE:
BAY AREA NEWS GROUP
San Jose, CA
2012-Present

  • Recruited to help move brand advertisers’ media dollars from print to digital.
  • Propose, design and budget media solutions to meet client goals; provide technical consulting and help ease the implementation of each campaign.
  • Manage relationships with agencies and advertisers, providing solution-based services.
  • Demonstrate the value of digital and print advertising to new business and existing customers. Present and sell new programs while protecting and increasing existing business.
  • Create email campaigns and display ads, manage Google AdWords.

MEDIA CONSULTANT: TORNADO-INSIDER MAGAZINE
Amsterdam, Netherlands
1999-2000

  • Designed logos and graphics for trade shows, magazines and web, maintained website, tested management databases and additional software applications,.

CERTIFICATIONS & LEADERSHIP
Apple Final Cut Certified, Google Adwords Certified, Adobe Certified Expert
Co-founder of Magnet: Digital Media Engine. Managed production & post production for award winning short films.

EDUCATION
MENLO COLLEGE
Atherton, CA
Dec 2000
Bachelor of Arts in Mass Communication (Electronic Media)

MOVIOLA DIGITAL ARTS INSTITUTE
Los Angeles, CA
Dec 2001
AVID Media Composer Certified

Specialties: Advertising Strategy, Agency Management, B2B / B2C / B2G, Brand Acquisition, Brand Management, Campaign Management, Category Management, Competitive Analysis, Consultative Sales, Consumer Surveys, Contract Negotiations, Copy Writing, Creative Design, CRM, Customer Service, Direct Mail, Event Planning, Interactive Presentations, Internet Marketing, Market Research, Market Analysis, Marketing Collateral, Media Buy, Merchandising, Naming / Logo Design, Needs Assessment, Niche Marketing, Product Launch, Product Management, Product Positioning, Promotions, Public Relations, Reputation Management, Resource Management, Social Media Marketing, Strategic Marketing, Trade Show Booth Design, Trend Analysis,Digital Media, Video Production / Post Production, Social, Mobile, Online Display, SEO / SEM.