Nectresse

Nectresse – Butterflies from ImageAlt on Vimeo.

Previsualization

Previsualization of butterflies overhead, eventually reworked to look less like an attack.

Storyboard still

Storyboard still

This commercial is one of my favorite pieces. The opening shot with a Nectresse butterfly perched on a monk fruit is beautiful. Nectresse was introduced in 2012 by McNeil Nutritionals, LLC, a subsidiary of Johnson & Johnson. McNeil wanted to delight its viewers with feel good production.

The most difficult part of the production was animating the butterflies. I can not take credit, the wonderful 3D animators at the Napoleon Group put in the hours to make it look right.  We all laughed at the rough cut because the butterflies looked more like vampire bats. Not the type of thing you want flying towards your cup of coffee.

Don’t forget to look for the coffee press at the end of the commercial. When I would create a storyboard or previsualization I always added that exact coffee press. It just seemed perfect so I am always impressed when the final commercial has the exact same one. That is my friend is attention to detail.

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