Bounty

Bounty DuraTowel TV Commercial, Spaghetti Cleanup from ImageAlt on Vimeo.

Part of the original storyboard

Sketch from client

The previsualization‎ food wipe

The previsualization‎ food wipe

Bounty Tray Still

Bounty Tray Still

Bounty paper towels have been around since 1965. Most people would know them as the “Quicker Picker-Upper.” This commercial focuses on ditching your dish cloth. The visual display of ghost like food appearing on the baby’s tray could convert even the most die hard dish towel users. If you still were not convinced we hired CSI New York to show the germs with a black light. 😉

Though this commercial came together quickly there were some problems. Mainly with the computer generated paper towel. The scans delivered to us were a different pattern then the one used on the actual product. It ended up being easier to walk to the local CVS and scan a sheet for ourselves. It may not be something the viewer would notice but when you live with a commercial those errors stand out.

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